Frequently asked questions
Short, honest answers. If yours is missing, write to simon@dodigital.sk.
About the tool
Is Don't Risky free?
Yes, with no strings attached. You see the result immediately and we email you the full analysis for free, with no obligation to order anything.
Where do the benchmarks come from?
They are orientational averages for the Slovak, Czech and Hungarian markets, based on the experience of the DoDigital agency. We will keep refining them with real data. If you know your own numbers, overwrite them in the advanced settings.
How accurate is the result?
It is an estimate. It shows whether the numbers can make sense, not a guaranteed result. Real results depend on your offer, website and campaign setup.
Will you contact me after I fill it in?
No, unless you choose it yourself. We email you the analysis and it is yours to keep. Contact only happens if you ask for it.
What happens to my data?
We use it only to send you the analysis and to contact you if you ask us to. We don't sell it and we delete it on request.
About ads and numbers
How much should I spend on ads per month?
As much as you need for a target that makes sense to you, and no more than your break-even allows. Start from the number of orders or inquiries you want and work back to clicks and budget.
What is a good conversion rate for an e-shop?
Typically around 1 to 2 %, lower for furniture, higher for specialist shops. More important than comparing with others is whether your conversion rate gives a cost per order below break-even.
What is ROAS and what ROAS do I need?
ROAS is revenue from ads divided by ad spend. You need at least your break-even ROAS, which is 1 divided by your margin. At 40 % margin that is 2.5.
What is break-even in advertising?
The cost per order or inquiry at which ads neither earn nor lose money. For an e-shop it is order value times margin, for services also times your close rate.
When do paid ads not pay off?
When cost per order or inquiry stays above break-even. Typically with low margin, small baskets, a weak website or a product that is cheaper elsewhere. Then the offer needs to change first, not the campaign.
Is Google Ads or Meta Ads better?
It depends on whether demand already exists. Google captures people who are searching, Meta creates demand among people who are not searching yet. Where people actively search for your products, start with Google.
How long before ads start making money?
For e-shops often a few weeks, for B2B and real estate months. Campaigns learn in the first weeks, and when customers take long to decide, results come later.
Can I run ads myself?
Yes, for simple cases it is possible. Watch conversion tracking, target only relevant searches and regularly compare cost per order with break-even. First check whether the numbers can work at all.
About DoDigital
Who is behind Don't Risky?
DoDigital, an agency from Šamorín and Bratislava that has been running Google Ads, Meta Ads, SEO, websites and analytics for the Slovak, Czech and Hungarian markets since 2016.
What if my result is high risk?
It is not the end. The analysis shows what would have to change for the numbers to work: conversion rate, cost per click or margin. You find these paths to green in the full analysis.