Is your agency really doing its best?

What the test checks

1. 1

   Do you know at what ROAS or cost per order you are actually profitable?

   Without it, you can't tell whether campaigns make money or just spend it.

2. 2

   Does your agency know the margin of your main products?

   The same ROAS can be a profit on one product and a loss on another.

3. 3

   Does your report show brand and non-brand campaign results separately?

   People searching for your brand already know you. A mixed report makes results look better than they are.

4. 4

   In the last 3 months, did your agency come up with ideas to improve your offer, website or product on its own?

   A good agency doesn't wait for instructions, it moves the project forward.

5. 5

   Does your agency bring creative ideas, video scripts or messaging angles?

   Today results are won or lost mostly on creative, not on campaign settings.

6. 6

   Do you know which tests ran last month and what came out of them?

   Growth is built on hypotheses and learning, not on random tweaking.

7. 7

   Have you verified that conversion tracking and consent mode work correctly?

   Algorithms learn from data. Bad tracking means bad decisions.

8. 8

   When results drop, do you get a concrete explanation and a plan for what's next?

   "We changed something, let's see" is not enough.