How much should I spend on ads?
Start from the result you want, not from a round number. This calculator works backwards from your monthly target to the clicks and budget you need.
Result
Fill in the numbers to see the result.
How it's calculated
- Clicks needed = target / conversion rate.
- Budget = clicks x cost per click. The range uses the same pessimistic and optimistic scenarios as the full check.
You want 30 orders a month, conversion rate is 1.5 % and a click costs 0.30 EUR. You need 2,000 clicks, which is about 600 EUR a month.
What is a good value?
- A budget is only good if the cost per order it implies is below your break-even.
- Use the pessimistic end for planning cash, the optimistic end as an upside.
- Benchmarks are orientational. Your website and offer change the real conversion rate.
Frequently asked questions
How much should a small business spend on ads?
Enough to reach a target that makes sense for you, and not more than your break-even allows. For most small firms that is a few hundred to a few thousand euros a month.
Is a percentage of revenue a good rule?
It is a rough start, but it ignores margin and conversion. Working back from targets and break-even is more reliable.
Why is there a range?
Real click prices and conversion rates vary. The range shows the result with worse and better conditions.
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Your values carry over, so you don't have to type them again.
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